Emerging Best Practice in Do Not Call Registers (8 September 2009)
Do Not Call Registers are a vital privacy protection tool. They are enjoying solid growth and are starting to deliver real improvements through high profile enforcement action and a genuine reduction in intrusive calls. In those jurisdictions with Government regulated Do Not Call Registers consumers are experiencing a welcome break from telemarketing.
However, the implementation of Do Not Call Registers in the six countries examined in this article has shown that there are some issues that require careful management. A clear set of best practice guidance has emerged for any jurisdiction considering implementing a Do Not Call Register of their own.