An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)
France – Campaign 8 – f@mily en ligne (family online)
An television, website and ISP advertisement campaign carried out on multiple platforms.
Item |
Notes |
Campaign Name: |
f@mily en ligne: Sur internet, la securité ça commence aussi pour vous (Family Online: Internet Security Begins with You) |
Organisation: |
French Ministry of the Family, all French ISPs, and numerous private organisations and civil society. |
Main URL: |
http://www.enisa.europa.eu/act/ar/deliverables/2007/loc=gov/en |
Dates: |
2006 |
Costs: |
One million Euros |
Topics covered: |
– Personal and Banking Data Protection – Safe Blogging – Undesirable Websites – Undesirable Mail – Blocking Undesirable Materials – Parental Monitoring the Dependence of Online Games – Instant Messaging – Buying Online |
Target Audience: |
General Public, children against 11 – 17, and parents of children |
Methodology: |
– Formal advertising campaign run over two weeks over major French television stations at peak Audience: viewing time – 10 commercials targeted at different Audiences – Website logo linked to hundreds or private organisations and civil society websites – All ISPs initiated a information campaign at the same time with interactive skill set initiatives – Commercials available on YouTube as well |
Evaluation: |
Formal independent evaluations of project before and after. [Refer to Section 3.2 – Campaign A. F@milie en ligne: Sur internet, la securité ça commence aussi par vous (Family Online: Internet Security Begins With You) at page 12.] |
Sources: |
1. ENISA (The European Network of Information Security Agency) report on ‘Information Security Awareness: Local Government and Internet Service Providers’ (2007) <http://www.enisa.europa.eu/act/ar/deliverables/2007/loc=gov/en> |