Galexia

An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

France – Campaign 8 – [email protected] en ligne (family online)

An television, website and ISP advertisement campaign carried out on multiple platforms.

 

Item

Notes

Campaign Name:

[email protected] en ligne: Sur internet, la securité ça commence aussi pour vous (Family Online: Internet Security Begins with You)

Organisation:

French Ministry of the Family, all French ISPs, and numerous private organisations and civil society.

Main URL:

http://www.enisa.europa.eu/act/ar/deliverables/2007/loc=gov/en

Dates:

2006

Costs:

One million Euros

Topics covered:

– Personal and Banking Data Protection

– Safe Blogging

– Undesirable Websites

– Undesirable Mail

– Blocking Undesirable Materials

– Parental Monitoring the Dependence of Online Games

– Instant Messaging

– Buying Online

Target Audience:

General Public, children against 11 – 17, and parents of children

Methodology:

– Formal advertising campaign run over two weeks over major French television stations at peak Audience: viewing time

– 10 commercials targeted at different Audiences

– Website logo linked to hundreds or private organisations and civil society websites

– All ISPs initiated a information campaign at the same time with interactive skill set initiatives

– Commercials available on YouTube as well

Evaluation:

Formal independent evaluations of project before and after.

[Refer to Section 3.2 – Campaign A. [email protected] en ligne: Sur internet, la securité ça commence aussi par vous (Family Online: Internet Security Begins With You) at page 12.]

Sources:

1. ENISA (The European Network of Information Security Agency) report on ‘Information Security Awareness: Local Government and Internet Service Providers’ (2007) <http://www.enisa.europa.eu/act/ar/deliverables/2007/loc=gov/en>