Galexia

An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

Campaign Evaluations – A. [email protected] en ligne: Sur internet, la securité ça commence aussi par vous (Family Online: Internet Security Begins With You)

Refer to Appendix 1: France: Campaign 8 – [email protected] en ligne (family online) at page 39.

Abstract: In May 2006, the French Ministry of the Family launched an information security-awareness campaign informing parents of the potential risks to which minors are exposed while surfing on the Internet and to make them aware on how to use the Internet. As part of the [email protected] en ligne programme, the ministry broadcast a series of 10 films. These films show the Internet experiments of a family and its knowledge on various existing security solutions. Each 45-second episode was broadcast twice on the two most popular channels for children and young people in France (TF1 and M6) between 15 May and 2 June 2006.
Methodology: An independent evaluator carried out surveys with over 1000 parents and their children (aged 11 to 17) prior to the launch of the film campaign assessing parental knowledge of their children’s Internet use compared with their children’s actual use of the Internet. After the film campaign another independent assessment was done via a survey, which examined a number of components.
Findings: There were some pertinent findings from the surveys:
- 59% of the parents with an Internet connection at home have heard of, read of or have seen an information awareness-raising campaign to inform parents of the potential risks to which minors are exposed while surfing on the Internet and to make them aware of how to use the Internet; 37% had not heard of the campaign;
- 84% watched one of the 10 films at least once and declared that they liked them;
- 92% liked the title and message of the campaign;
- 98% estimated that the films are necessary to raise awareness of information security, 94% could identify the characters of the films with people they know; and
- 71% indicated that the campaign raised awareness of the risks encountered while using the Internet