An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

United States – Campaign 19 – GetNetWise

‘GetNetWise is a public service brought to [consumers] by Internet industry corporations and public interest organizations to help ensure that Internet users have safe, constructive, and educational or entertaining online experiences. The GetNetWise coalition wants Internet users to be just ‘one click away’ from the resources they need to make informed decisions about their and their family's use of the Internet.’




Campaign Name:

GetNetWise [sic]


GetNetWise [sic] with Google, Microsoft Corporation, Verizon, Adobe, American Library Association, AOL, Center for Democracy & Technology, Comcast, Yahoo!, Council of Better Business Bureaus, TRUSTe, Call for Action, The Children’s Partnership, Consortium for School Networking (CoSN), Consumer Action, New Family News, Privacy Rights Clearinghouse (1)

Main URL:


1999 – 2008


Not found

Topics covered:

– About Kids Safety (Safety Guide, tools, reporting trouble, kid sites, search, glossary, questions, join us)

– Spam (Tips, Tools, Take Actions, Search, Glossary, Questions, Join Us)

– Security (Tips, Tools, Take action, search, glossary, questions, join us)

– Security (Browsing, shopping, communicating sharing, video tutorials)

Target Audience:

– Children

– Parents


– Online literature

– Video tutorials

– Referrals to other links users the opportunity to present the GetNetWise icon on their social network sites

– Offers users the option to send e-mails to their friends (a template already written and found on website) (e)


Not found

Additional Information:

‘GetNetWise is a project of the Internet Education Foundation... GetNetWise is more than a Web site. It's a Web-wide partnership. It includes, through [GetNetWise’s] corporate partners, many of the Net's most well – known, trusted, and popular portals and content providers, all of whom are committed to providing Internet users with valuable information and tools. Many organizations and individuals with expertise in online child safety, privacy, security and spam issues provided valuable assistance developing GetNetWise.’


1. ‘Home’ GetNetWise (accessed 16 June 2010).

2. ‘GetNetWise Supporters’ GetNetWise (accessed 16 June 2010).

3. ‘Security’ GetNetWise (accessed 16 June 2010).

4. ‘Privacy’ GetNetWise (accessed 16 June 2010).

5. ‘Spread the Word’ GetNetWise (accessed 16 June 2010).