An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

Singapore – Campaign 4 – Once Upon a Cyberspace (Singapore Media Development Authority)

The Media Development Authority (MDA) is a Singaporean regulatory body for, among other things, film and broadcast classifications. They also play an active role promoting ‘Cyber Wellness’. Commissioning the ‘Once Upon a Cyberspace’ animated series is one of the various ways in which they attempt to reach the community.




Campaign Name:

Once Upon a Cyberspace


Singapore Government Media Development Authority

Main URL:


April 2009


Not available

Topics covered:

– Dangers of sharing personal information online

– Game addiction

– Internet viruses

– Cyber bullying

– Invasion of privacy

Target Audience:

Children, ages 10 – 14 years


– a holistic outreach approach to educate not just youth, but also educators, parents and the general public

– Specifically, ‘Once Upon A Cyberspace’ is a ‘3D animated series ran as six 1 – minute interstitials on MediaCorp’s okto [TV channel] channel for six running weeks’


Not found

Additional Information:

‘Cyber wellness refers to the positive well – being of Internet users and a healthy cyber culture for the Internet community. It involves an understanding of the risks of harmful online behaviour, an awareness of how to protect oneself and other Internet users from such behaviour, and a recognition of the power of the Internet to benefit oneself and the community at large.’

The MDA ‘works closely with a number of partners from the public, people and private sectors to raise awareness on the core values of cyber wellness through various activities. In particular, MDA works closely with Inter – Ministry Cyber Wellness Steering Committee (ICSC) and Internet and Media Advisory Committee (INMAC) in identifying and facilitating key cyber wellness initiatives.’


1. ‘About Cyber Wellness’ Media Development Authority <> (accessed 24 June 2010).