Privacy White Lists - Don't be Fooled (2009)

2.3. Thailand

The Thailand Department of Business Development (part of the Ministry of Commerce) runs a generic ecommerce seal with one privacy provision (sites must have a privacy policy). It has around 22 members and information is available in English and Thai.[7]

The Galexia study made the following findings:

Issue	Test	Non-Compliance %
No working seal	A working seal does not appear on the organisation’s web site	18%
Membership has expired	The membership is not current	36%
Privacy policy not available	The organisation’s privacy policy is not available	18%
Overall non-compliance	Cumulative total	73%

Department of Business Development Strengths

The Department of Business Development white list is available to the public;
Information is available in multiple languages;
A deep verification link is provided wherever the seal appears; and
Privacy standards are published.

Department of Business Development Weaknesses

The privacy standards are very low – only requiring publication of a privacy policy; and
A high proportion of seals had expired.

[7] <http://www.trustmarkthai.com>





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