An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

3.7. Target audience – Focussed campaigns

One approach to delivering a cost-effective campaign with positive results is to ensure the project is simple and focused on a target group. This does not, however, mean that a project should be one-dimensional. The information should be simple with education and training delivered in a multi-dimensional manner.[5]

For example, a project could commence with targeted television advertisements and be followed up with an education and training mechanism – delivered during this time by multiple organisations (both public and private). This may include mechanisms such as YouTube clips, online video games, and a security awareness month. The use of multipliers (multiple tools and channels within the one campaign) has the effect of rapid and widespread dissemination.

[5] ibid