Galexia

ACCAN Customer Service Project (25 August 2009)

4.2. Common content

The service charters reviewed in this study were generally written in plain language and were very easy to understand. Some service charters provided a useful ‘one-stop’ source of relevant information about consumer rights, which were otherwise scattered across several websites – for example all of the service charters reviewed in this study contained clear contact information and useful information about how to complain.

There is no common template or guideline for service charters in Australia. This has resulted in a significant amount of inconsistency in the content of service charters – no particular consumer promise appears in more than 60% of charters. The following table summarises the most common elements included in Australian customer service charters:

Provision

Occurrence
(total is 30)

Notes

Manage complaints quickly

18

Ranges from 5-30 days, excludes complex matters

Respond quickly to inquiries

18

Ranges from 5-15 days

Promise to be courteous

14

Sometimes includes a promise to be friendly

Manage privacy

12


Provide accurate information

10

Sometimes includes provision of an accurate bill

Plain language information

10


Highly available

11

Sometimes includes promise of 24/7 availability

Treat customers fairly

9


Reliable supply / service / access

8

Often quite detailed (e.g. commit to <1% cancelled service)

Learn from feedback

7


Act professionally

7


 

The following table notes some provisions in service charters that only appear in a minority of charters. However these provisions are likely to be of considerable interest to consumers:

Provision

Occurrence
(total is 30)

Notes

Disability access

8


Translation services

7

Interpreter access / information in multiple languages

Safety

4


Penalties / compensation

3

Typically $30-$50 compensation for breach

Competitive fees

2

‘Competitive’ or ‘internationally competitive’ fees

Environment

2


It is important to note that the content of typical service charters might not be sufficient to address the types of complaints that are currently occurring in the communications sector. During the study the Telecommunications Industry Ombudsman (TIO) noted that they do not receive complaints from consumers regarding breaches of a customer service charter (despite five TIO members having service charters in place).

Instead, the TIO received complaints in the following categories:

Categories of Complaint Issues

2007/08

Customer Service

52,527

Billing & Payments

52,304

Faults

37,784

Contracts

30,391

Complaint Handling

28,821

Mobile Premium Services

22,391

Credit Management

17,241

Provisioning

12,937

Transfers and Churns

8,070

Privacy

3,171

Directories

1,080

Phonecards

906

Land access

821

Disability

174

Payphones

27

Total

268,645