ACCAN Customer Service Project (25 August 2009)
4.2. Common content
The service charters reviewed in this study were generally written in plain language and were very easy to understand. Some service charters provided a useful ‘one-stop’ source of relevant information about consumer rights, which were otherwise scattered across several websites – for example all of the service charters reviewed in this study contained clear contact information and useful information about how to complain.
There is no common template or guideline for service charters in Australia. This has resulted in a significant amount of inconsistency in the content of service charters – no particular consumer promise appears in more than 60% of charters. The following table summarises the most common elements included in Australian customer service charters:
Provision |
Occurrence |
Notes |
Manage complaints quickly |
18 |
Ranges from 5-30 days, excludes complex matters |
Respond quickly to inquiries |
18 |
Ranges from 5-15 days |
Promise to be courteous |
14 |
Sometimes includes a promise to be friendly |
Manage privacy |
12 |
|
Provide accurate information |
10 |
Sometimes includes provision of an accurate bill |
Plain language information |
10 |
|
Highly available |
11 |
Sometimes includes promise of 24/7 availability |
Treat customers fairly |
9 |
|
Reliable supply / service / access |
8 |
Often quite detailed (e.g. commit to <1% cancelled service) |
Learn from feedback |
7 |
|
Act professionally |
7 |
The following table notes some provisions in service charters that only appear in a minority of charters. However these provisions are likely to be of considerable interest to consumers:
Provision |
Occurrence |
Notes |
Disability access |
8 |
|
Translation services |
7 |
Interpreter access / information in multiple languages |
Safety |
4 |
|
Penalties / compensation |
3 |
Typically $30-$50 compensation for breach |
Competitive fees |
2 |
‘Competitive’ or ‘internationally competitive’ fees |
Environment |
2 |
It is important to note that the content of typical service charters might not be sufficient to address the types of complaints that are currently occurring in the communications sector. During the study the Telecommunications Industry Ombudsman (TIO) noted that they do not receive complaints from consumers regarding breaches of a customer service charter (despite five TIO members having service charters in place).
Instead, the TIO received complaints in the following categories:
Categories of Complaint Issues |
2007/08 |
Customer Service |
52,527 |
Billing & Payments |
52,304 |
Faults |
37,784 |
Contracts |
30,391 |
Complaint Handling |
28,821 |
Mobile Premium Services |
22,391 |
Credit Management |
17,241 |
Provisioning |
12,937 |
Transfers and Churns |
8,070 |
Privacy |
3,171 |
Directories |
1,080 |
Phonecards |
906 |
Land access |
821 |
Disability |
174 |
Payphones |
27 |
Total |
268,645 |