An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

New Zealand – Campaign 8 – CyberKidz

‘The Cyberkidz website is designed to help parents and teachers educate children about safety on the Internet. There are seven ‘Safety Points’ illustrated through the characters ‘Webstar’, ‘Whizkers’ and ‘Danger Claws’.



Campaign Name:



Elimination of Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes (ECPAT)

Main URL:


Not Mentioned


Not Disclosed

Topics covered:

– Fun Puzzle

-invent a Land

– Quiz

– Teachers

– Parents

(The basics of online safety, such as not giving personal information to strangers)

Target Audience:

– Consumers


– Online Literature

– Provides links to other sites


Not found

Additional Information:

It is important that parents provide a supportive environment for the online explorations of their children and that they understand both positive and negative aspects of the Internet.

It is recommended that parents place computer(s) in an open area where the screen can be monitored while their children are online.

Using the Internet can be an important bonding time for families and we recommend that parents spend regular times exploring the Net with their children. This time may be for purposes of entertainment or school homework. This will help children to respect the Internet as a valuable resource for learning as well as for fun.

The ‘Teachers’ section of the website gives detailed suggestions of how to use this website to teach children about safety on the Internet. We recommend that parents read through the seven safety points with their child and help them to read through the ‘Quiz’.

The ‘Invent-a-Land’ activity is designed for printing from the computer and the picture is then completed offline. Whereas, the ‘Fun Puzzle’ is designed for use on the computer.

The ‘Safe Links’ section of the website provides a list of safe websites compiled by the team at Netguide Magazine. These websites have been recommended as safe for children to use.’


1. <> (accessed 16 June 2010).