An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

Campaign Name:

Hong Kong Clean PC Day

Organisation:

InfoSec

Main URL:

http://www.infosec.gov.hk/english/promotion/campaign.html

Dates:

Began on 25 November 2005 – Last PC Clean Day was in November 2009

Costs:

– Not disclosed

Topics covered:

– Security of online Transaction (2009)

– Information Security for the Youth (2008)

– Security Management for Businesses (2007)

– Basic Personal Computer Safety for the Public (2006)

General Topics

– Anti-Virus Software

– Personal Firewall

– Security patches

Target Audience:

– Consumers

Methodology:

– Computer games (2005, 2006)

– Teaching material (2005, 2006)

– IT security seminars (2005, 2006, 2007, 2008, 2009)

– Leaflet (2005, 2006, 2007)

– Flash movies (2005, 2006)

– TV programmes (2005, 2006, 2007)

– Exhibition (2005, 2006)

– Radio programmes on how to clean your PC (2005, 2006, 2007)

– Other promotional events (2005, 2006)

– Three Smart Tips Health Check (Small quiz) (2006)

– Clean PC Day Carnival (2006)

– Information Security Guide for Small Businesses (2007)

– 5 Steps to clean your PC (2008)

– Ceremony (2008)

– School Visit Programme (2008, 2009)

– Publications and Media Programmes (2008, 2009)

– InfoSec Tours (2009)

– Online Writing Competition (2009)

Evaluation:

Not found

Additional Information:

2005:

‘To further our education effort to the general public on information security, an information security awareness promotion campaign, ‘Three Smart Tips to Clean PC’ campaign, is jointly organised by the Office of the Government Chief Information Officer (OGCIO), Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) and the Hong Kong Police Force (HKPF). In order to help the general public build up the habit of regularly cleaning up their PCs and minimise the risk of being attacked by computer virus or hackers, we have organised a ‘Hong Kong Clean PC Day’ on 25 November 2005, the public are invited to participate in this event by simply cleaning their PC with the following three smart tips: Scan with anti-virus software, Protect with personal firewall, Apply security patches regularly’

2006: ‘Three Smart Tips‘

‘Information security awareness promotion is an ongoing process. To ride on the success of the ‘Three Smart Tips to Clean PC’ Campaign which was held last November, a second tide of the promotion campaign namely ‘Hong Kong Clean PC Day 2006’ is jointly organised by the Office of the Government Chief Information Officer (OGCIO), Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) and the Hong Kong Police Force (HKPF) this November to achieve the broadest penetration of these ‘Three Smart Tips‘ and provide the public the techniques to protect their PC from cyber attack.’

2007: ‘Hong Kong Clean PC Day 2007’ for SMEs

‘As at December 2006, there were about 276,000 Small and medium enterprises (SMEs) in Hong Kong. They accounted for over 98% of the total business units and provided job opportunities to over 1.19 million persons, about 50% of total employment (excluding civil service), a thriving SME sector is thus vital to the economic growth of Hong Kong.

With this in view, the Office of the Government Chief Information Officer (OGCIO) has teamed up again with the Hong Kong Police Force (HKPF) and Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) to jointly organise a promotion campaign namely ‘Hong Kong Clean PC Day 2007’. SMEs will be the main targets of our campaign this year. We hope through our publicity programmes, SMEs can understand more about how important that information security management is to their business and hence they can assimilate the knowledge to reduce the chance of being attacked.

Information security management involves a combination of prevention, detection and reaction processes. It is a cycle of iterative activities and processes that require ongoing monitoring and control. To make it easier for the public to understand the concept of information security management and take forward implementation plans, we have summarised the concepts as the following diagram and named it as ‘Information Security Management Quartet’.

2008: ‘Youth’

‘According to a survey conducted by the Census and Statistics Department in 2007, youngsters aged from 10 to 24 had the highest rate of having used Internet services. More than 98.5 percents of them were computer and/or Internet users. The youngsters are using the Internet services mainly for communication with others, searching for / downloading information online or for offline digital entertainment. Surfing the Internet and use of computer have integrated with their daily life.

Office of the Government Chief Information Officer (OGCIO), Hong Kong Police Force (HKPF) and Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) continue to co-organise the information security promotion campaign. This year, we target the ‘Youth’ as our main audience. We hope to enhance the understanding of youngsters of information security related topics and help them develop a proper attitude in using Internet so as to prevent themselves from becoming victims of cyber attacks.’

2009: ‘Security of Online Transaction’ and e-commerce

‘Technology crime is on the rising trend. According to figures of Hong Kong Police Force (HKPF), the numbers of cases have been raised for about 25% to 791 in the year 2008. The latest figure in the first quarter of 2009 has reached 240, of which over half of the victims suffered financial losses. The proliferation of technology crime cases with financial loss is probably due to the recent popularity of Internet based electronic transactions such as e-auction, e-banking and e-shopping.

While Internet provides a convenient and efficient channel to conduct business transaction and electronic payment, people are at the risk of financial loss due to some traps and vulnerabilities not present in the traditional pre-Internet era. Internet users have to take sufficient security considerations and precaution measures in order to minimise the risks against technology crime.

The Office of the Government Chief Information Officer (OGCIO), HKPF and Hong Kong Computer Emergency Response Team Coordination Centre (HKCERT) have continued to co-organise information security campaign. It aims to make citizens aware of the potential risks when conducting online transactions, and provides them with the proper precautions when using Internet services. This year, our main theme is ‘Security of Online Transaction’. We target to enhance the understanding of information security by the Internet users, and help them to prevent the financial loss as victims of cybercrime.’

Sources:

1. ‘Promotion and Public Education’ InfoSec <http://www.infosec.gov.hk/english/promotion/campaign.html> (accessed 23 June 2010).

2. ‘Three Smart Tips to Clean Your PC’ Promotion Campaign (Nov 2005)’ InfoSec.

3. ‘Hong Kong Clean PC Day 2006’ Promotion Campaign (Nov 2006)’ InfoSec

4. ‘Hong Kong Clean PC Day 2007’ Promotion Campaign (Jun to Nov 2007)’ InfoSec

5. ‘Hong Kong Clean PC Day 2006—GenerationS’ Promotion Campaign (Jan to Nov 2008)’ InfoSec

6. ‘Hong Kong Clean PC Day 2009—Security of Online Transaction’ Promotion Campaign (Jan to Nov 2009)’ InfoSec