An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

Campaign Name:

Fraud Prevention Forum

Organisation:

Competition Bureau of Canada

Main URL:

http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/03110.html

Dates:

Ongoing

Costs:

Not disclosed

Topics covered:

All areas of fraud including online fraud

Target Audience:

Consumers

Methodology:

– Fraud awareness month every March where literally hundreds of events are organized in communities across Canada (a detailed calendar of events is provided online)

– Events are organized by Forum members which consists of over 100 private and public organizations

– A public advertising campaign also runs in March with advertisements on television, radio, and print

Evaluation:

Not found

Additional Information:

Membership in the Forum has grown. At launch in 2004, there were 22 members. In 2010 there are over 100. There were hundreds of fraud awareness events hosted across the country during March. The calendar of events is found at http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/03197.html. The Forum’s month–long campaign of public education and awareness activities during Fraud Prevention Month include:

– Scam Jams, which are one–day anti–fraud events hosted by Better Business Bureaus that combine education and information about consumer protection

– Public Service Announcements in French – and English – language dailies and on radio and TV stations across the country

– Other fraud prevention–related activities

Sources:

1. Fraud Prevention Forum <http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/03110.html>

2. Fraud Quiz <http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/02922.html>

3. Victims Letters <http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/02923.html>

4. Calendar of fraud awareness events <http://www.bureaudelaconcurrence.gc.ca/eic/site/cb-bc.nsf/eng/03197.html> (accessed 20 June 2010).