An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

2.6. Costs

Information on the cost of campaigns was difficult to acquire – out of the 68 programs included in the study, 4 programs disclosed budget information.

The following table summarises the limited public information that is available about campaign costs.

Campaign Costs	Total cost	Period that costs apply to
France – Campaign 8 – f@mily en ligne (family online) (page 39)	1 million euro	1 year
Germany – Campaign 1 – BSI (German Federal Office of Information Technology Security) (page 40)	222,038 euro	4 years
Ireland – Campaign 1 – Research Information Technologies – Centre for Secure Information Technologies (CSIT) (page 51)	30 million pounds	5 years
United States – Campaign 1 – National Cyber-Security Alliance (2001) (page 73)	3.75 million USD	3 years

This data is insufficient to enable a proper consideration of costs, benefits and return on investment for these campaigns.

Evaluations (which are already very limited) tend to overlook value-for-money criteria, and do not appear to consider how many consumers are ‘reached’ by each campaign (nor are targets set for this criteria). In other areas of education and awareness raising this would be considered critical.





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