An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

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2.3. Host organisation

The campaigns included in this study were hosted by a wide variety of organisations. Most campaigns included a Government host (either a regulator or a relevant Government department). However, it was common for the Government host to be part of a consortium, including private sector or non-profit partners.

Collaboration with the industry sector can bring significant skills, profile, reach and financial resources to the campaigns. However, there may be cause for concern in campaigns where private sector branding is prominent – this may lead to perception of conflicts of interest and/or send an inconsistent message to consumers.

Involvement of the community sector potentially improves trust and confidence in the message, and may also help in reaching difficult / vulnerable audiences.

 

 

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