An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

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2.2. Campaign tools

The campaigns included in this study employed a wide variety of campaign tools. However, as displayed in the following table, the most common tools were basic web sites and publications. The proportion of campaigns employing interactive tools (such as games and quizzes) was quite low. Also, the proportion of campaigns that included a reporting or counselling service was very low.

As can be seen in the summary table, many campaigns used more than one tool:

 

 

This analysis may lead to some concern about the effectiveness of many of the campaigns. The limited number of campaign evaluations that have been conducted (refer to Section 3.2 Campaign Evaluations at page 11) include some cases where the provision of basic websites and publications was found to be an inefficient use of resources, especially when compared to more interactive campaigns that have focussed on skills acquisition.

The analysis also notes that nearly 28% of initiatives include an Awareness day/week/month. There may be some concern about the value of these Awareness days/weeks/months if they occur on different dates (both within and across jurisdictions), and if they do not include a practical activity for the target audience.

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