Galexia

An Overview of International Cyber-Security Awareness Raising and Educational Initiatives (2011)

Ireland – Campaign 3 – MakeITsecure

This is a combination project which provides a comprehensive website along with a television advertisement campaign.

 

Item

Notes

Campaign name

MakeITsecure

Organisation:


Main URL:

http://www.makeitsecure.org

Dates:

2005/2006 with a new campaign in 2007 and on going

Costs:

Government funding

Topics covered:

– Phishing

– Identity Theft

– Spyware

– Child Safety Online

Target Audience:

Consumers and children

Methodology:

– Offers links for further information

– Online Literature

– Television advertisement campaign

Evaluation:

Surveys pre and post campaign

[Refer to Section 3.2 – Campaign B. An evaluation of the MakeITsecure campaign at page 13]

Sources:

1. <www.makeitsecure.org>

2. ENISA (The European Network of Information Security Agency) report on ‘Information Security Awareness: Local Government and Internet Service Providers’ (2007) <http://www.enisa.europa.eu/act/ar/deliverables/2007/loc=gov/en>