Emerging Best Practice in Do Not Call Registers (8 September 2009)
2. Comparative Analysis
There are numerous national Do Not Call Registers in operation – consumers are seeking protection from intrusive marketing calls, and Governments are responding.
There are two main categories of Do Not Call Registers. The first category is national, Government run registries backed by legislation and enforceable regulations. There are only a small number of registers of this type in operation.
The second category consists of smaller industry-led do not contact lists that apply to a particular industry sector. Directories of these lists can be purchased online for a small fee. These smaller self-regulatory lists have been criticised for delivering limited privacy benefits to consumers. They suffer from low rates of registration and a lack of visible enforcement. There are thousands of these smaller lists and they are not examined in detail in this article.